Videos Increase Engagement Audiences are about 10 times more likely to engage, share and comment on video content compared to blogs or related social posts.
In fact, videos on Facebook Business pages increase end user engagement by 33%. Take our Starbucks Unicorn Frapp video as an example!
What is video marketing and why is it important for small businesses
Video marketing means using videos for promoting and telling people about your product or service.
It helps increase engagement on your digital and social channels, educates your audience, and allows you to reach them with a new medium.
How many small businesses use video marketing
86% of businesses used video as a marketing tool in 2020. This was a big jump compared to 2017, when only 34% of marketers planned to use this type of visual content.
Why businesses should use video
Video helps you make a memorable, human connection with your viewers. You can use it to show visitors you’re more than just another faceless online operation and relate to them on an emotional level.
This pays off in the form of more reach, credibility, and business than sticking to written content alone.
Why businesses should make videos
Video Marketing Will Transform Your Business If you sell any kind of product or service, business videos will help you reach new customers and build relationships with your current clients.
Your business needs video to boost engagement, increase click-through rates, and drive traffic on social media.
How do I start a small business video marketing?
- Create a Plan, Set Goals, and Measure Them
- Stick With What You Know
- Start Creating and Stop Holding Yourself Back
- Search Matters
- Partner With Influencers
- Use Ads to Their Full Potential
Will video marketing help my business
As many as 40% of consumers state that video increases the chance that they’ll purchase a product on their mobile device.
In 2020, 93% of businesses landed a new customer because of a video on social media.
Companies that use video are growing revenue 49% faster than those that don’t.
How video marketing can accelerate your business growth
It is an online marketing technique to promote your brand, products, or services with videos that convey the right message to your audience.
The aim of using this technique is to improve your branding, achieve good customer engagement, and ultimately close a good number of Sales.
How important is marketing video
Videos are a Great Way to Explain Your Product Video content is a useful tool when it comes to helping potential buyers learn about a product.
In fact, according to WYZOwl, 94 per cent of marketers say using video content has helped increase user understanding of a product or service.
What are the disadvantages of video marketing?
- A low-quality video or poor video execution possible cheapens your brand and offering
- A video can be an overkill or a distraction when it’s too long
- An autoplay video might be annoying for users if the website is visited frequently by your prospects and customers
How important is video for business
Video Communicates a Story Finally, video is important because it can clearly communicate a story.
This type of marketing works because it allows businesses to convey emotions and answer the essential whys surrounding the marketing of products and services.
How does video help a business
With their capability to visually explain and demonstrate things and concepts, videos can help businesses not only showcase their products and services, attracting new customers, but they can help companies attract new employees and even make workers more productive.
What are the pros and cons of video marketing?
- Pros
- Entertaining and Attention-Grabbing
- High Engagement and Conversion Rates
- Limitless Creative Potential
- Cons
- Costly Overhead
- Ad-Skipping
What are the advantages of marketing with online videos
According to Animoto, a whopping 90% of customers say that product video helps them make buying decisions, says Forbes, and 64% say that watching a video makes them more likely to buy.
Plus, according to HubSpot, 97% of marketers say that video has helped increase user understanding of their product or service.
Why is video a powerful marketing tool
Video advertisements help consumers understand your product or service easily. This not only find new customers and increase sales but also overall consumer satisfaction.
Videos are short, easily-digestible and quite often, entertaining.
Why video content is important for your business
Videos are a Great Way to Explain Your Product In fact, according to WYZOwl, 94 per cent of marketers say using video content has helped increase user understanding of a product or service.
Customers will only buy your product when they understand what it does and how it will help them.
What makes video marketing such a powerful marketing strategy
Video marketing is one of the most engaging forms of content marketing. Video advertising demand attention by using more of the senses, creating an engaging experience for the viewer.
And a more engaging experience encourages action. Take social media for example.
What are the benefits of marketing with online videos?
- Video can help improve SEO
- Video keeps users on pages for longer
- Videos are captivating
- Video converts more
- Video is easier to share
How much more effective is video marketing
86% of video marketers say video has been effective for generating leads, up another 2% from 2021 and up 5% since 2019.
81% of marketers feel that video has a direct, positive impact on sales. 94% of marketers agree that videos have helped increase user understanding of their product or service.
Why are videos good for sales
People who watch a video retain 95% of a message compared to 10% when they read it in text.
Also, according to Animoto, there are four times as many customers who would rather watch a video about a product than read about it.
Video doesn’t affect online purchases alone.
How do you use video content marketing?
- Start with your video goals
- Find your target audience
- Figure out what story you want to tell
- Keep creative requirements in line
- Stick to your timeline
- Maintain a realistic budget
What is an example of video marketing
People spend a third of their time online watching videos. Videos even help make buying decisions.
A number of big companies have created some of the best video ads and viral videos as a part of their marketing strategies.
Two great examples are the Always “Like a Girl” campaign and Geico’s “Hump Day” ad.
What are the types of video marketing?
- Demo Videos
- Brand Videos
- Event Videos
- Expert Interviews
- Educational or How-To Videos
- Explainer Videos
- Animated Videos
- Case Study and Customer Testimonial Videos
Is content marketing a video marketing
Video content marketing, also known as video marketing, is a subcategory of content marketing that includes creating, producing, and sharing video content that provides your audience with useful information to invoke interest in your business’ products or services.
When creating video marketing content on a budget What is the first thing
Planning your content Was this answer helpful?
What is the best video marketing strategy?
- Understand your audience and set campaign goals
- Stay on brand, and nail down your message across videos
- Make sure your video budget makes sense
- Optimize your videos and target for each channel
- Test and Test again
- Don’t forget Connected TV ads (CTV)
How can your business benefit from video without making one yourself?
- Option 1: Advertising on other people’s videos
- Option 2: Commenting on other people’s videos
- Option 3: Sharing other people’s videos
- Option 4: Interacting with other people’s videos
- Final Answer: Option 1
- More Resources:
What is a video marketing strategy
Video marketing is the strategy designed by marketing teams to create, curate, and utilize videos as a means of marketing their products or services to their target audience.
The idea is to keep audience members engaged with the brand in a way that’s simple and easy to digest.
How do you create video content for a small business in 2022?
- Create bite-sized ads to promote your services
- Create TikTok videos to get visibility for your business
- Get active on Instagram Reels to gain traction
- Talk about your products with engaging explainer videos
- Highlight your best features with customer testimonial videos
- Prioritize brand story videos
Is video the best marketing tool
Audiences are Ten Times More Likely to Share and Engage with Video. A report from the Content Marketing Institute shows that versus your typical blog or social media post, audiences were up to ten times more likely to engage, embed and otherwise interact with video.
How effective are marketing videos
89% of video marketers say video gives them a good ROI. 83% of video marketers say video helps them with lead generation.
87% of video marketers say video has increased traffic to their website. 80% of video marketers say video has directly helped increase sales.
Citations
https://www.smallbizgenius.net/by-the-numbers/video-marketing-statistics/
https://databox.com/videos-vs-images-in-facebook-ads
https://www.oberlo.com/blog/video-marketing-statistics
