Dettol is successful because it offers a range of quality products that suits the needs of every household at affordable prices.
Moreover, being a tried and tested brand, it has developed a strong trust among customers that makes people buy it over other brands.
What is Dettol good for
Dettol liquid is a effective concentrated antiseptic solution that kills bacteria and provides protection against the germs which can cause infection and illness.
It can be used for gentle antiseptic wound cleansing and antiseptic skin cleansing.
What are the uses of Dettol
Dettol Liquid Antiseptic Disinfectant is a proven effective concentrated antiseptic disinfectant that kills bacteria and provides protection against bacteria which can cause infection and illness.
It can be used for gentle antiseptic wound cleansing and disinfection and antiseptic skin cleansing.
What does Dettol stand for
The English parent of Dettol had decided to market it in the 1930s with the forbidding name because it was short for parachlorometaxylenol, the aromatic compound that gives Dettol its germ-fighting ability.
The management wanted the product’s name to reflect its medical history and rigour.
Why was Dettol invented in the first place
Born in 1933, Dettol was invented for doctors and first needed when millions of mothers and babies were dying from sepsis following childbirth.
What makes Dettol unique
Dettol antiseptic liquid is used to clean wounds and cuts and disinfect surfaces and clothes.
Since Dettol’s product line is vast and caters to every need of a household, it can easily replace any other brand.
This is why we continue to use Dettol products even though there are other competitors in the market.
Is Dettol a good brand
Dettol has a very good brand perception and has been ranked among the ten most trusted brands in India.
The brand has a turnover of about INR 2000 crore and is the biggest brand of its Parent company reckitt benckiser in India.
It is the leader in the antiseptic liquid category in India with 80-85% market share.
Why Dettol is a market leader
Dettol has been consistently named one of the most trusted brands and has become a segment leader in hygiene brands despite the supply and operational challenges brought by the advent of COVID-19 and rising competition with other major hygiene brands in the Indian Market, with over 80% of market share of antiseptics in
What is the content of Dettol
Chloroxylenol and α-terpineol are the main constituents of dettol.
Why is Dettol so famous
Dettol Becomes A Pioneer In Health & Hygiene Through Innovation. We didn’t want our fight against germs to end at disinfecting medical supplies and treating cuts and wounds.
Hands, surfaces and clothes are also breeding grounds for bacteria & viruses that can make people sick.
What type of company is Dettol
First used in hospitals in the 1930s, Dettol soon found a place in the home.
Today, we are a world leading hygiene brand trusted by millions.
Which company brand is Dettol
Reckitt Benckiser India, which has seven manufacturing facilities in India, distributes a wide range of household cleaning and personal products including Dettol, Cherry Blossom, Harpic, Mortein and Robin Blue.
Is Dettol used in hospitals
Hospitals may use diluted Dettol for wiping floors and other hard surfaces, disinfect skin wounds, and personal hygiene.
Why Dettol is better than savlon
With eyes closed, Dettol should be your ultimate choice for cleaning your home because of the presence of powerful chemicals in Dettol.
Savlon does not have such powerful chemicals compared to Dettol. Dettol has great antibacterial properties and keeps your home hygienic.
Where is Dettol made from
“Reckitt Benckiser holds itself out as a great Australian company with iconic Australian brands.
“It’s going to be very difficult to maintain those iconic Australian brands when Mortein and Dettol are manufactured in Korea and China and overseas.”
When was Dettol invented
Invented in 1933, Dettol was used by doctors in hospitals to disinfect before delivering babies.
Within four years the morbidity rate from sepsis during birth reduced by 50%. As a result it became trusted and endorsed by doctors.
Who are the target audience for Dettol
People from all generation are the targeted customers of Dettol. Dettol follows Product specialization strategy in order to penetrate the market and increase the usage rate.
Dettol has been successful in positioning itself as an antiseptic which safeguard/protect the people from germs.
Which company owns Dettol
Reckitt Benckiser, which owns the Dettol and Harpic brands, named India managing director Nitish Kapoor as the head of its health business in North America.
For Unilever, foods is the second largest category.It contributed €12.5 billion to its total sales in 2016 when refreshments accounted for €10 billion.
Who owns Dettol
Consumer goods group Reckitt Benckiser, which owns brands including Dettol, Nurofen and Durex, has warned it will be forced to increase its prices later this year to deal with rising raw material costs.
Is Dettol good for the skin
It works by creating a sealing barrier between cells in dry or damaged skin which locks in moisture.
By locking in moisture, it helps protect dry skin and cracked skin. Dettol antibacterial skin jelly can also be used to protect your skin and lips against dryness.
Why does Dettol smell so good
Dettol is one of those chemicals which we instantly recognise by its distinctive smell.
It is an aromatic compound derived from phenol, which contains a significant chlorine atom, helping us in our continuous fight against unwanted bacteria.
What are the strategies Dettol is incorporating in the market
Dettol follows Product specialization strategy in order to penetrate the market and increase the usage rate.
Dettol has been successful in positioning itself as an antiseptic which safeguard/protect the people from germs.
Dettol’s communication has always focused on the core brand positioning of protection from germs.
How many types of Dettol are there
Offering you a complete choice of products which include Dettol Antiseptic Liquid, Dettol Disinfectant Liquid, Dettol Original Bar Soap, Dettol Skincare Bar Soap, Dettol Cool Bar Soap and Dettol Aloe Bar Soap.
What is the pricing strategy of Dettol
Dettol Pricing Strategy Pricing is used to differentiate and enhance the reputation of the product.
Dettol revises the prices of its products according to market needs. It uses a value pricing method in which the customer gets the best value for the product purchased.
Who is the CEO of Dettol
Laxman Narasimhan, 55, joined the company in September 2019 from PepsiCo and was the first external candidate to take the helm at Reckitt since it was formed in 1999.
What is the positioning of Dettol
Dettol is positioned as an ‘expert’ in the market. The product can be used by any age group and demography.
The core value of this brand is to protect the entire family from germs.
The target consumer of this brand is anyone and everyone.
Is Dettol good for antimicrobial
Dettol showed highest antibacterial activity against all the test organisms. Savlon`s antibacterial activity was high against the test organisms except Pseudomonas aeruginosa.
Is Dettol safe for skin
For external use only. Not for use around eyes, ear, nose or mouth. If contact is made, wash thoroughly with cold water.
Not for use on large areas of the body or on sensitive skin.
Is Dettol safe for dogs
The Answer to: Is Dettol Safe for Dogs? No, Dettol is NOT safe for dogs.
The active ingredient in Dettol is Phenol Chloroxylenol, which is poisonous to dogs if ingested orally (by mouth) or transdermally (by skin).
Which company makes Dettol in India
– The Company changed its name to Reckitt Benckiser (India). The firm is a unit of Anglo-Dutch consumer products group Reckitt Benckiser.
Does Dettol prevent fungal infections
It is effective against gram positive/negative bacteria, fungi, yeast, mildew and even the frightening “super-bug” MRSA.
It is able to kill 98% of microbes in just 15 seconds as shown in agar patch studies.
References
https://www.abc.net.au/news/2012-02-01/jobs-go-as-iconic-products-shift-offshore/3805304
https://www.mohitecommerce.com/slogan-of-amazon/
https://www.youtube.com/watch?v=DY4ThxeOyZM
https://www.business-standard.com/article/management/40-years-ago-and-now-not-just-germs-dettol-fights-rivals-unabated-115031201150_1.html
https://www.ibisworld.com/au/company/reckitt-benckiser-healthcare-australia-pty-ltd/2246/
