Understanding the predictors of negative online consequences, such as abuse, fraud and scams, is essential to enable the development of interventions to reduce these harms.
How technology and social media have influenced the buying decision process
81% of consumers’ purchasing decisions are influenced by their friends’ social media posts. (Forbes) 66% of consumers have been inspired to purchase from a new brand after seeing social media images from other consumers (Stackla) Consumers are 71% more likely to make a purchase based on social media referrals.
What is customer purchase decision
Purchase decision is the thought process that leads a consumer from identifying a need, generating options, and choosing a specific product and brand.
How does technology improve marketing
Using modern technology and tools, marketers and business owners can quickly improve their presence on social media, enhance their “findability” on a search engine, and connect with individuals by email, and much more.
How many types of digital marketing are there
Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing
What factors do you consider the most when buying online?
- Availability of Free Shipping
- Ease of Use
- Available Payment Methods
- Returns and Cancellation Policies
- Online Reviews of your Business
How can you improve your online behavior?
- Become an up-stander when you witness cyber-hate
- See something—say something
- Think twice, post once
- Guidelines for safe sharing online
- Be constructive with your comments, not combative
- Report, flag and talk about harassment
How do you promote positive online interaction?
- Make the commitment to yourself
- Highlight and spread positive content online that you find or become aware from someone
- Talk about what you see
- Encourage young people and your peers to not take the time to read or promote negative content
- Be kind to whoever you interact with online
What is customer satisfaction
Customer satisfaction is defined as a measurement that determines how happy customers are with a company’s products, services, and capabilities.
Customer satisfaction information, including surveys and ratings, can help a company determine how to best improve or changes its products and services.
How does technology affect the shopping experience
The changes in technology made payment companies offer more choices for online consumers to let them pay without any effort.
In result, they can go smoothly through a one-click checkout that gives them convenience and personalized experience.
In this business every second counts.
What are the success factors for e commerce?
- Regulation of product pricing
- Maintaining high quality products
- Improving store accessibility
- Making a wonderful first impression
- Securing your shipments
- Taking advantage of m-commerce
Sources
https://journals.sagepub.com/doi/full/10.1177/1461444818815442
https://www.atlantapublicschools.us/cms/lib/GA01000924/Centricity/Domain/5224/Life%20Science%20Activities%20Consumers%20and%20Producers.pdf
https://smallbusiness.chron.com/consumer-behavior-influences-organization-31799.html
https://lrwonline.com/perspective/consumer-psychology-101-what-is-motivation/
https://blog.hubspot.com/blog/tabid/6307/bid/20028/10-consumer-behavior-secrets-to-grow-your-sales.aspx
