For your account to be eligible for Twitter ads, it must comply with the Twitter Ads Quality Policy, specifically: Having profile and header photos that are not GIFs.
Having a functional, live URL in your bio that is not gated, and accurately represents your brand and promoted product or service.
How do I enable Twitter ads?
- Go to Twitter.com
- Log in to the account that you want to promote Tweets from
- Once logged in, go to ads.twitter.com
- Select your country and time zone
- You’ll be brought to the campaign setup form or Twitter promote mode setup, depending on your choice at step 4
Why are my Twitter ads pending
The approval process is designed to support the quality and safety of the Twitter Ads platform.
This process helps Twitter check that advertisers are complying with our advertising policies.
Why are my Twitter ads exhausted
If you’ve added a max budget on the ad group level, this may become exhausted before the total campaign budget.
If you increase or remove the ad group budget, your campaign will resume serving.
Learn more about ad group budgets within your campaign.
Why is my Twitter ad status halted
Wondering why your campaign is showing as “Halted”? When your campaigns reach their credit limit, they will show as “Halted” until you’re billed and the charges are paid.
To un-halt your campaigns, simply pay your charges.
How can I see Twitter ads
Open the Twitter app and tap your profile icon in the top right corner.
Select Twitter Ads from the drop-down menu. Select the advertising account you want to manage.
View your campaign activity including impressions, engagements, spend, and engagement rate.
How do I use Twitter ad Manager
You can access Ads Manager by logging into your ads account at ads.twitter.com, where you’ll automatically be brought to the Ads Manager as your home screen.
From there, you can customize your view to see relevant campaigns, creatives, and results.
Why are there so many ads on Twitter
You are, likely seeing more ads in your Twitter feed, as Twitter’s testing new display methods, which, at least in part, would be prompted by the platform’s need to address slowing ad spend as a result of COVID-19.
Why is my ads account disabled
If a Facebook ad account has been disabled, it’s usually because of a repeated offense.
Your ad account can get banned because of your ads, or “suspicious” activity on your account.
You can read the entire list of advertising policies here.
How do I contact Twitter about ads
From handling one-off IO requests and acquiring new business, to troubleshooting account issues, we can now support your agency team directly at [email protected]. #ProTip: For Twitter Ads tools for agencies, check out our Agency Resources.
How long do Twitter ads take to be approved
Twitter recommends that you create ads 48 hours before they are scheduled to go live.
This is a little bit of a CYA on their part, as I’ve had multiple campaigns take over 24 hours for them to approve the tweets we want to get to larger audiences.
How do I sponsor ads on Twitter?
- Find the Tweet you would like to promote from your Timeline and click the “Tweet Activity” button
- Click “Promote this Tweet”
- From there you will be able to define your target audience, your budget, and the campaign’s duration
How long does it take for Twitter ads to be approved
Sometimes ads don’t run Twitter recommends that you create ads 48 hours before they are scheduled to go live.
This is a little bit of a CYA on their part, as I’ve had multiple campaigns take over 24 hours for them to approve the tweets we want to get to larger audiences.
Can you buy ads on Twitter
Whether you’re a small business or a large brand, Twitter Ads campaigns can be customized to accommodate your budget.
There is no minimum spend required for Twitter Ads, and you always have complete control over how much you want your campaigns to spend.
Why is my account restricted from advertising on Instagram
In order to do promotions, your account needs to be at least 30 days old.
If your account is more recent than that you will be unable to activate promotions.
How do I contact Twitter ads
From handling one-off IO requests and acquiring new business, to troubleshooting account issues, we can now support your agency team directly at [email protected].
How do I stop Twitter ads on Android
Using your Twitter settings, visit the “Personalization and data settings” and adjust the “Personalize ads” setting.
If you’re on web, you can visit the Digital Advertising Alliance’s consumer choice tool at optout.aboutads.info to opt-out of seeing interest-based advertising from Twitter in your current browser.
Can I have multiple Twitter ad accounts
Multiple users may be given access to a single advertising account. Each user will log in with their own credentials and will be able to access the advertising accounts to which they have access.
If you’re managing multiple accounts, you’ll need to log in directly to ads.twitter.com to update billing information.
Is there a Twitter ads library
“As of January 25, 2021, the Ads Transparency Center is no longer available. Please visit Business.Twitter.com to learn more and download a historical archive of all political and issue ads prior to the prohibition of both Political and Issue Ads on Twitter.”
How do you delete a Twitter ad account
It’s not possible to delete a Twitter Ads account, as your ads account is connected to your Twitter account.
However, you can cancel the ads account to ensure no charges occur on your account.
In order to stop using your Twitter Ads account, you must first stop any active campaigns.
Why is my Twitter promotion not working
Clear your cookies and cache. Try multiple browsers including Chrome, Firefox, and Safari. Retry using an incognito or private window in your browser.
Log out and log back into Twitter Ads.
How do I know if a company is running Twitter ads
Click the View Ads button on the right side of the page to see more ads from pages related to the business.
In addition to seeing all of the ads run by a specific username/account in the past 7 days, the Twitter Ads Transparency Center (ATC) also shows the current engagement in the form of favorites and retweets.
Does advertising on Twitter work
Yes, Twitter ads work. Actually, it excels especially when it comes to conversion rate, overall cost, and cost per conversion.
How do you get a verified account on Twitter
On web, navigate to Settings and privacy > Your account > Account information. Once you enter your password, go to Request Verification.
On Android and iOS, tap on Settings and Privacy > Account > Verification request.
What are the different types of ads available on Twitter?
- Text-only Ads
- Image Ads
- Video Ads
- Carousel Ads
- Moment Ads
- Text-only Ads
- Image Ads
Can you run ads on Crypto on Twitter
Promotion of any form of financial speculation, intended to promote or attract interest in stocks and shares is prohibited, except for ads related to newly approved IPOs.
The promotion of cryptocurrency products or services is only allowed with prior authorization from Twitter.
How do I enable an ad account on Instagram
Select Accounts > Instagram Accounts from the menu on the left. Click Add. Enter your Instagram account credentials (username and password), and then click Next.
Select the ad accounts that will have access to advertise on the Instagram account, and then click Next.
What is the difference between Twitter ads and promoted tweets
Promoted Tweets vs. Twitter Ads. Promoted tweets will allow your tweets to appear in the Twitter streams or Twitter search results of specific users.
Running Twitter Ads is a more holistic campaign, using multiple groups of tweets to accomplish a single goal for your brand.
What type of ads work best on Twitter
Twitter Single Image ads feature one image below a block of text. They can include additional components like polls or CTA buttons.
They’re one of the most common Twitter ad formats as they’re fast and easy to create.
What is a Twitter ad group
Ad groups allow you to run many different audiences, creatives, and bidding types rolled up into one campaign.
They’re part of your overall campaign structure and make it easier for you to organize, optimize, and manage your campaigns.
Does Twitter Blue remove ads
It’s also worth noting that Twitter Blue does not remove ads or sponsored posts across the app.
I’ve bumped into plenty of tweets by random subscribers complaining about in-app ads. It’s a common misconception that is worth highlighting.
Blue will only remove ads from articles on participating publications’ websites.
Sources
https://www.socialmediatoday.com/news/twitter-pushes-more-ads-into-feeds-improves-responsiveness-of-algorithm/580400/
https://help.twitter.com/en/managing-your-account/increase-twitter-reach
https://support.google.com/google-ads/answer/2375373?hl=en
https://support.google.com/adspolicy/answer/7645254?hl=en
